30 Apr 2024

United Finance Company Awarded “Top Omani Brand” in Finance category by Alam Al-Iktisaad

United Finance Company proudly announces its recent achievement, winning the esteemed 'Top Omani Brand' award in the Finance Category at the Alam Al-Iktisaad Top Omani Brand Awards, held at the Sheraton Hotel on 29th April. The gala event, hosted by His Excellency Shaikh Salim Bin Mustahail Al Mashani and presented by leading Omani business magazine Alam Al-Iktisaad, bestowed this honor upon the Company following comprehensive market research evaluating key performance indicators from the fiscal year 2023. This distinguished recognition underscores United Finance's steadfast dedication to excellence, innovation, and customer-centricity within the financial services domain. Central to the award selection process was United Finance's notable milestone in 2023, where it recorded a net profit of RO1.79mn, marking an 11.7 per cent increase from the preceding year. Other parameters that were crucial to the win included the Company’s net increase in operating profits, which rose to RO3.2mn in 2023, representing a growth of 23.3 per cent from the previous year. Additionally, finance income experienced a 14.7 per cent surge, reaching RO8.8mn in 2023 compared to the previous year. As part of its strategic initiatives, the Company remains committed to significant investments in Information Technology, Disaster Recovery, and Business Continuity Planning capabilities. These investments aim to preemptively address potential challenges while fostering innovation and improving service delivery. Mr. Nasser Al Rashdi, the CEO of United Finance Company SAOG, emphasised the pivotal role of technology and preparedness in the company's pursuit of delivering exceptional financial solutions. He remarked: "At United Finance, we remain steadfast in leveraging technology and enhancing preparedness to fulfill our mission of simplifying lives and empowering our clients to achieve more." Nasser added, “This award is a tribute to our dedicated team whose expertise and commitment have established UFC as a leader in the finance industry. Our success is built on a foundation of collective hard work and a relentless pursuit of excellence.” Under the patronage of Chief Guest, His Highness Sayyid Mohammed bin Thuwaini Al Said, the event witnessed the presence of business leaders and professionals from the marketing and communications domain. The annual Top Omani Brand awards ceremony aims to recognise outstanding performers across various industry segments including banking, finance, insurance, luxury, automotive, manufacturing, investments, real estate, e-commerce, retail, technology, and sustainability.

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